PR Distribution unveils a new visual identity

PR Distribution (PRD) proudly unveils its new visual identity, marking a major milestone in the company’s evolution.

This update preserves the iconic “head” element, a symbol that has represented PRD since 2000, ensuring continuity with the brand’s strong heritage. It is the most significant transformation of the logo since the introduction of the distinctive “head.”

While the official name remains PR Distribution, the abbreviation PRD now takes center stage to strengthen brand recognition and streamline communication. Interestingly, this three-letter acronym was present in the company’s earliest logos, reinforcing a return to its roots and a more impactful brand presence.

This modernized image embodies authenticity, unity, and innovation, reaffirming PRD’s commitment to its clients and its leadership in integrated inventory management and the supply of maintenance, repair, and operations (MRO) products.

“This new identity represents the beginning of an era led by a new generation ready to take on new challenges,” says Guy Lord, President of PR Distribution. “It reflects a modern vision focused on growth, innovation, and adaptability.”

The green color at the heart of this new visual identity symbolizes authenticity, humanity, and PRD’s long-standing legacy, while also conveying growth and optimism for the future.

The implementation of this new identity has begun and will continue progressively over the coming months across all company communications and platforms.

Founded in 1976, PR Distribution simplifies MRO product management by offering tailored solutions that align with the specific needs of its clients.

As a third-generation family business, PRD has grown to nearly 100 employees, with a sales team covering Eastern Canada.

The company’s vision is to become a Canadian leader in integrated inventory management, recognized for its customized solutions and high-quality service with a human touch.