A new visual identity for OIQ

Outillage Industriel Québec (OIQ), a cornerstone of Quebec’s industrial sector since its founding in 1952, has continually adapted to meet the evolving needs of machining and metalworking industries. Today, as OIQ’s sister company, PR Distribution (PRD) is proud to announce the launch of OIQ’s new visual identity, reflecting its commitment to innovation and performance.

This visual renewal embodies both OIQ’s rich history and its future ambitions. Every element of the logo has been thoughtfully designed to represent the company’s core values: power, reliability, and innovation.

• Robust and assertive typography: Highlighting the acronym “OIQ” to strengthen brand presence.
• Dominant blue hue: Symbolizing reliability and precision, perfectly aligned with the industrial realm.
• Blue arc evoking a cutting blade: Reminiscent of machining and movement, essential to metal transformation professions.
• Distinctive cut on the “i”: Representing a drill bit or tap, emphasizing OIQ’s expertise in cutting and precision tooling.

This sleek and modern design signifies a strategic evolution while remaining true to OIQ’s roots and its dedication to clients.

Integrating OIQ into the PRD network creates an expanded and complementary offering for clients of both companies. By combining our strengths, we ensure easier access to top-tier industrial tools and equipment while solidifying our technical expertise.

With this new identity, OIQ reaffirms its leadership and commitment to the industry. At PR Distribution, we are proud to support this transition and are confident that this modernization will pave the way for new opportunities for OIQ, its clients, and partners.

Beyond the visual change, this transformation also accompanies a modernization of OIQ’s headquarters. Visit them at 395 Marconi Avenue, Quebec City, Quebec, G1N 4A5.